About
Two cities, one team.
Passerelle Studio was founded on a simple observation: companies crossing the Mediterranean to expand are rarely supported by a team that genuinely understands both shores.
Founded by Nadia Squalli and Thomas Ferrand, Passerelle Studio brings together eleven people across Paris and Casablanca, specialized in brand strategy, digital direction, and market-entry positioning. We work with mid-market companies — between €5M and €80M in revenue — who want to build a lasting presence across the border, not simply translate their brochure.
This site's content (case studies, Insights articles) is structured as repeatable content types with fixed fields — the structural equivalent of a custom WordPress build. No real CMS admin exists behind this demonstration.
Team
The people building the bridge
Eleven people, two offices, one shared discipline: never treat one market as a translation of the other.
Nadia Squalli
Founding Partner, Brand Strategy
Ex-Publicis Casablanca, 14 years in cross-market brand positioning
Nadia spent fourteen years at Publicis Casablanca guiding Moroccan and international brands through local positioning. She co-founded Passerelle Studio on the conviction that a successful market entry always starts with brand work, not translation.
Thomas Ferrand
Founding Partner, Digital Strategy
Ex-Havas Paris, 12 years in digital strategy & web experience direction
Thomas led digital strategy for major accounts at Havas Paris for twelve years before co-founding Passerelle Studio. He directs the architecture and content strategy of every digital project, drawing on a network of partner production studios.
Salma Idrissi
Senior Brand Strategist
Ex-Landor Rabat
Salma joined Passerelle Studio after several years at Landor Rabat, where she worked on brand overhauls for Moroccan industrial and consumer-goods groups. She leads positioning workshops and verbal-territory development.
Julien Cassin
Senior Digital Strategist
Ex-Accenture Interactive
Julien spent eight years at Accenture Interactive on digital architecture projects for international groups before joining Passerelle Studio. He designs information architecture and oversees production on the studio's web projects.
Yasmine Berrada
Market-Entry Lead
Specialist in France–Morocco regulatory & retail positioning
Yasmine has built deep expertise in the regulatory framework and retail dynamics between France and Morocco across a string of engagements for companies on both shores. She leads every market-entry positioning mandate at the studio.
Élodie Marchand
Copy & Content Lead
Bilingual FR/EN editorial background, ex-agency copywriter
Élodie writes and oversees all of the studio's bilingual content — from client pitch decks to Insights articles. Her background as an agency copywriter taught her that good translation is never word-for-word; it's a rewrite built for its reader.
Karim Fassi-Fihri
Project Director
Client delivery across both offices
Karim coordinates delivery on every mandate between the Paris and Casablanca teams, keeping timelines, budgets, and quality aligned on both sides of the Mediterranean. He's who clients call when a project touches both offices at once.
Amina Toumi
Office & Operations Manager (Casablanca)
Studio operations lead
Amina runs day-to-day operations at the Casablanca office — from logistics coordination for client workshops to managing relationships with local partners. She's often the first point of contact for the studio's new Moroccan clients.